Explore Quality Needs, Build Benchmark
Fri Jan 26 2018 00:00:00 GMT+0800 (CST)
January 25, 2018, Shanghai - In 2017, Stanford Residences, a high-end serviced apartment brand of Hong Kong real estate industry leader K. Wah International Group Co., Ltd. (abbreviation: KWIH , Hong Kong Equity Code: 0173), continue to exerting force, launched two major serviced apartment projects--Stanford Residences Xu Hui and Stanford Residences Jin Qiao; and its market performance continues to lead the Shanghai market, the rental rate has reached 90% in Stanford Residences Jing An and the first batch of apartments of Stanford Residences Xu Hui; and half year after the launch of Stanford Residences Jin Qiao, it has become popular among many elites and high-end families. To continue this good development momentum, in the first half of 2018, Stanford Residences Xu Hui will accelerate the launch of another 2 buildings.
Affected by the policy and market, "stem real estate speculation, encourage both housing purchase and renting" has become the future development direction of real estate, and according to the latest 2017 National Housing Report shows that, along with consumption upgrades, in the choice of living space, consumers will pay more and more attention to livable value and compound residential needs. This shows that high-quality serviced apartments will become the future development trend, and Stanford Residences’ boutique strategy is precisely consistent with this trend, upholding the concept of Where Enchanted Living Comes Together, Stanford Residences upgrades the human settlements to the level of lifestyle, to create a high-quality living experience.
Mr. Leo Lee, deputy director of K. Wah Group (China) Investment Limited, said, "As a representative of high-end serviced apartments, we have always been committed to providing a ‘home’for high-end traveling family at home and abroad, from the location, floor plan design, quality service, community culture and other aspects we will take into account the family factors, and constantly innovate and explore, to meet the tenants personalized high-quality residential needs, to become the preferred quality home for more expatriates in Shanghai. ”
In early 2017 Stanford Residences Jing An added a new apartment building, so that the total number of apartments is up to 129 units, and the overall rental rate at the moment has reached 90%. In June 2017 Stanford Residences Xu Hui officially launched 2 serviced apartment buildings, in less than half a year the rental rate is up to 90%. With the same quality and stable brand operating capacity, the third project in Shanghai, Stanford Residences Jin Qiao, was launched in September 2017, more than 102 sets of exquisite apartments offer more diverse floor plans, and satisfy more practical needs of the traveling family in Shanghai, the new monthly lease model provide more choices for them.
By virtue of the advantages of its own properties and excellent operational capabilities, since 2015 when Stanford Residences Jing An was launched, it has won many awards, including the Top Serviced Apartments Awards. At the end of 2017, Stanford Residences won the Best Serviced Apartment, Best Serviced Apartment Brand, Best Serviced Apartment Operator of the Year and many other awards, and has won the 2017 China's Best Upscale Long Rental Residence Brand in the Golden-Pillow Award of China's Hotels, known as the Oscar award in the industry.
With good policy and brand development momentum, in the second quarter of 2018, Stanford Residences Xu Hui will launch two new apartment buildings, and Stanford Residences Jing An and Stanford Residences Jin Qiao will continue the brand's quality management experience and all-round butler service to provide high-quality living experience. With the three projects in Jingan, Xuhui and Jinqiao fully begin market operation, Stanford Residences will explore a more comprehensive service model, to build Shanghai high-end serviced apartment benchmarking projects, break the traditional concept of property service, leading a new lifestyle concepts and quality.