The living Style of Elite Families in Shanghai
Mon Aug 28 2017 00:00:00 GMT+0800 (CST)
Stanford Residences, the high-end service apartment brand of Hong Kong's K.Wah International Holdings Limited, has built several serviced apartment projects like Stanford Residences Jing An and Stanford Residences Xu Hui in recent years in Shanghai. The projects' outstanding performance has won wide recognition and trust in the industry, boosting the brand to be the leader in the high-end serviced apartment market of Shanghai.
Recently, Real-estate Observers, to explore the high-end living pursuit of the foreign and domestic elite families in Shanghai, have taken Stanford Residences as an example to analyze the living style created by serviced apartments. Let's follow them and see how the high-end lifestyle and the intensive and meticulous operation mode of Stanford Residences work out.
Originated from Real-estate Observer
Impressive high-end leasing market
As the leasing market becomes increasingly institutionalized, it has achieved great results. According to the statistics from China's Ministry of Housing and Urban-Rural Development (MOHURD), the leasing market has helped solve the housing problemfor100 million people in China, with annual rents exceeding RMB 1 trillion. As the report from the Research Institute of Lian jia notes, in 2016,the rent of China's leasing market was around RMB1.1 trillion and expected to grow to RMB 1.6 trillion by 2020. The rentis estimated to hit RMB 2.9 trillion by 2025 and exceed RMB 4 trillion by 2030.
On the back of the nation's Lease-Purchase policy, long term rent apartments flourishes, attracting investment from various sectors. A very big cake indeed, with the great interests and bright market prospects.
Mr.Leo Lee, Associate Director of K. Wah (China) Investment Limited, stated on the media gathering organized for the company's serviced apartment Stanford Residences Xu Hui in June: "China's real estate market is under the transformation from the original incremental market to the stock-based market, from the purchase-based market gradually to the lease-purchase market. In this trend, the leasing market is a tendency--house renting will increasingly become an acceptable way of life, and the leasing market will usher in a rapid development.
Elite families' living requirements
The ever-growing expatriates have contributed to the development of Shanghai's high-end leasing market. They are not the tourists in the traditional sense, and different from the ordinary business people, too. They migrate to a foreign land, living and working there for at least a month. Some even bring their families along, preparing to stay abroad for years. Most of them are highly educated international elites, with professional skills and rich experience in work. For them, a home-like living place is the most basic requirement.
Thereby, most expats choose to live in high-end residential community, which can better meet their living needs. Apart from that, the attentive services can help them adapt to the local life, like rooms decorated with fresh flowers, mainstream newspapers from all around the world and food with local flavors.
To meet the high-end living pursuit of the foreign and domestic elite families in Shanghai, high-end serviced apartment is developed. In this context, Stanford Residences, the high-end service apartment brand of Hong Kong's K.Wah International Holdings Limited, has elaborately built several serviced apartment projects in Shanghai. The projects' outstanding performance has won wide recognition and trust in the property market. The tenants of Stanford Residences are mostly executives from the world's top 500companies, which boosts the brand to be the leader in the high-end serviced apartment market of Shanghai.
Four elements of high-end serviced apartment: location, security, design and service
The three existing projects of the Stanford Residences brand are all located in the core area of Shanghai.
Situated in the CBD of Nanjing West Road in Jing'an District, Stanford Residences Jing An is set in the city's central business district, offering residents the sources of international commerce and the convenience of a public transportation network. The supporting facilities like schools and hospitals help residents start their life with ease in Shanghai.
As for Stanford Residences Xu Hui, it is set in the heart of the former French Quarter, neighboring the high-end Huaihai Road, where profound Shanghai culture and graceful European influences meet. The architecture of Stanford Residences Xu Hui evokes a classic French elegance while bringing forth a contemporary approach to modern living. A place ideally suitable for singles and young couples for its romantic atmosphere.
The soon-to-be launched Stanford Residences Jin Qiao, located in Jinqiao, Pudong, is set next to the Biyun international community—a high-end neighborhood for expatriates and global elites from all industries. Developed specially for the executives of foreign companies in Pudong, Stanford Residences Jin Qiao intends to offer its residents an international living experience with international schools and medical facilities.
Unparalleled security& privacy
Both the property owner and operator, K.Wah International Holdings Limited possesses a competitive advantage in building the serviced apartments. After the operation of Stanford Residences Jing An, they've listened to the tenants' suggestions and made necessary improvements when it came to building Stanford Residences Xu Hui and Stanford Residences Jin Qiao. For example, doors of Stanford Residences Xu Hui, back doors included, have all employed advanced electronic locks. Electronic locks can keep a logging, where activity is recorded, ensuring the security of the residents to the most degree.
Stanford Residences hopes to build a home away from home for people in Shanghai, so it has taken location, layout design and service into account.
The interior design of the projects under the Stanford Residences brand is crafted by Indigo, a leading brand in residence and hotel design. The design is modern and tasteful, with carefully selected color palettes and finishings to create a simplicity and subdued sophistication. Spaces with implicit charm and serenity, this is where individuals can lead an upscale and relaxing lifestyle.
There's always a part of Stanford Residences that can arouse your interest and impress you. The color of curtains, the residents might forget, but some classical collocation would creep into their mind, like the sofa in the lobby of Stanford Residences Jing Anand the bright color for the entrance of Stanford Residences Xu Hui.
Besides, the architectures of Stanford Residences present different appearances--Stanford Residences Jing An appears modern and grand, while Stanford Residences Xu Hui has an classic air full of French romance.
Attentive butler service
As well as the superb design, Stanford Residences also offers attentive services. 7x24 five star butler service provides more customized and user-friendly services, giving residents a home away from home in Shanghai.
The rest area at Stanford Residences provides residents with free coffee, soft drinks and newspapers, a good place to receive guests or chat leisurely with neighbors. At Stanford Residences Jing An, some residents have the habit of spending half an hour in the rest area every day to have a cup of coffee, chatting with the butlers--a good way to relax. The residents take butlers as a member of the community, closer relationships have been established--a friendship hard to come by in today's apartment market.
Stanford Residences chooses to build its first serviced apartment project in Shanghai, one of the most prosperous cities in China. Adhering to the personalized management, Stanford Residences intends to build itself into a top-class serviced apartment brand so as to better serve its customers.
Mr. Leo Lee hopes that people may think of Stanford Residences at the mention of high-end serviced apartments, just as people would think of McDonald's and Kentucky Fried Chicken at the mention of hamburgers.
Stanford Residences intends to be the leader in the high-end serviced apartment market. KWIH is amulti national conglomerate with proactive foresight. As a Hong Kong-based corporation, KWIH is a flag in the property market, representing high quality. With the support of KWIH's 60 years of global experience in hotel management and operation of premium residences, Stanford Residences will continue to expand the market layout steadily and develop both its products and brand to maintain the dominant position in the market.
Establishing the high-end serviced apartment brand - Stanford Residences - in 2013, KWIH launched its first flagship project Stanford Residences Jing An in March 2015 with a high-level rental and excellent occupancy rate that reached 90% by the end of 2016. This year, KWIH put on the market another building in Grand Summit for the lease. Over the past few years, the brand has garnered quitea lot of awards from the industry and media.
On the media gathering organized for Stanford Residences Xu Hui this year, Stanford Residences won wide recognition and appreciation from the media, but Mr. Leo Lee insisted there is still room for improvement. The current achievements haven't met his expectations, and he believes only when the brand concept gets deeply rooted among the people can a brand be called a success. Therefore, Stanford Residences still needs to make improvements in every aspect to become one of a kind.
In the context of industry reform, Stanford Residences is a boutique work although still in the infant stage, Mr. Leo Lee hopes people can see this point. In this impetuous society, the intensive and meticulous mode of Stanford Residences is recommendable.
Mr. Leo Lee and his team's attitudes towards the brand building deserve recognition. Indeed, it takes time to establish a good brand. Haste makes waste, and meticulously crafted works are often a style of art.
We have every reason to believe that with the intensive and meticulous mode of operation, Stanford Residences is bound to become a benchmark brand in China's high-end serviced apartment market.