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媒体中心

打造沪上高端服务式公寓新标杆

2018/08/09

近年来,高新人才大量涌入重点城市,带来了全新的居住价值观。城市精英群体普遍具有良好的教育基础,倾心自由且精致的生活方式,在乎个人感受及体验,偏向小众的审美观……这一系列的特质也显著得体现于其居住需求方面。

房产市场正从增量为主、购买为主,逐步过渡到存量为主、购租并举的市场,租房逐渐成为一种新崭新的生活方式,租赁亦作为一支重要力量快速崛起。于此天时地利人和之时,得益于自身开发及持有物业的先天优势,开发商开始加码长租公寓市场的布局。

嘉华是较早进军长租市场的开发商。尚臻——嘉华旗下高端服务式公寓品牌,于2015年正式面世。截至2016年底,首个项目尚臻静安的出租率已越9成,领跑沪上同类型服务式公寓。同时,尚臻荣获了诸如“年度最佳高端服务式公寓品牌”、“最佳服务式公寓运营商”等来自业界和媒体的赞誉及奖项。

尚臻静安项目的成功,不仅验证了嘉华国际对于沪上长租公寓市场的精准研判,也意味着初步完成了集团多元化业务发展的重要战略部署。

2017年,融汇典雅法式风情的尚臻徐汇面世,进一步推动嘉华国际的多元化发展。 尚臻徐汇位于法式风情浓郁的建国西路,是沪上传统文化精髓所在。

不同户型的精致寓所,满足沪上旅居家庭的多元居住需求。另外,除与嘉御庭共享奢适会所、及天然生态花园空间外,作为高端服务式公寓,更为其住户提供7*24小时的星级管家服务,确保每一位住户的定制级居住体验。

不仅囊括舒适合宜的居住空间,尚臻更注重整体社区的圈层氛围及文化打造。尚臻徐汇住户可于咫尺之间安享法式精品商业——嘉御里所带来的生活便捷。

目前,尚臻徐汇全新一幢公寓已整装待发,随时准备以饱满而热情的姿态迎接来自世界的挑剔检验,届时,将与尚臻静安、尚臻金桥一起,共同为旅居沪上的国内外家庭提供更多元、优质的居住选择,也标志着尚臻在沪上高端服务式公寓市场的全面稳健布局。

In recent years, talents with high technical skills pour in to major cities, bringing with them brand-new values of living. Such urban elites are usually well-educated with preference for free and exquisite lifestyle. They care about personal feelings and experience and are partial to esthetics of the minority. All these features are also obviously reflected in their residential demands.

Currently, the real estate market in China is gradually transforming from an increase- and purchase-dominated market to a market dominated by inventory and combining purchase and rental. Housing rental has become a new trend of lifestyle and is growing rapidly. Under such favorable circumstances, developers now attach greater importance to long-term rental apartments based on their inherent development and property management advantages.

K.WAH is among the earliest developers to enter long-term house rental market and it established Stanford Residences, a high-end service apartment brand in 2015. By the end of 2016, over 90% apartments of Stanford Residences Jing An, the first project of Stanford Residences have been let out, which made Stanford Residences the leading brand among similar service apartments. Meanwhile, Stanford Residences also received recognitions and awards from the real estate industry and the media, including the "Best High-end Service Apartment Brands of the Year" and the "Best Service Apartment Operators".

The success of Stanford Residences Jing An Project not only proves the keen insight of K.WAH into long-term rental apartment market in Shanghai, but also means that the important strategic deployment of diversified business development of the Group has been completed preliminarily.

In 2017, Stanford Residences Xu Hui, a brand-new project blended with French elegance was created, further promoting diversify of K.WAH. Located in West Jianguo Road with rich French style, Stanford Residences Xu Hui is an embodiment of essence of traditional Shanghai culture.

Exquisite apartments with various sizes in this project can meet varied residential demands of families sojourning in Shanghai. In addition to a luxury club and natural and ecological gardens shared with The Palace, Stanford Residences as a high-end service apartment offers 7*24 star-level butler service to ensure custom living experience of each resident family.

Stanford Residences not only provides comfortable and cozy living space, but also pays attention to creating sphere atmosphere and culture in the entire community. Resident families in Stanford Residences Xu Hui can enjoy convenience brought by The Palace Lane, a French style boutique shopping center within walking distance.

Now a new apartment building in Stanford Residences Xu Hui is ready for the discerning eyes from all over the world. Together with Stanford Residences Jing An and Stanford Residences Jin Qiao, Stanford Residences Xu Hui will bring more diversified and high-quality residential options for domestic and foreign families staying in Shanghai. It also marks the completion by Stanford Residences of its comprehensive and robust laying in the high-end service apartment market in Shanghai.