In recent years, talents with high technical skills pour in to major cities, bringing with them brand-new values of living. Such urban elites are usually well-educated with preference for free and exquisite lifestyle. They care about personal feelings and experience and are partial to esthetics of the minority. All these features are also obviously reflected in their residential demands.
Currently, the real estate market in China is gradually transforming from an increase- and purchase-dominated market to a market dominated by inventory and combining purchase and rental. Housing rental has become a new trend of lifestyle and is growing rapidly. Under such favorable circumstances, developers now attach greater importance to long-term rental apartments based on their inherent development and property management advantages.
K.WAH is among the earliest developers to enter long-term house rental market and it established Stanford Residences, a high-end service apartment brand in 2015. By the end of 2016, over 90% apartments of Stanford Residences Jing An, the first project of Stanford Residences have been let out, which made Stanford Residences the leading brand among similar service apartments. Meanwhile, Stanford Residences also received recognitions and awards from the real estate industry and the media, including the "Best High-end Service Apartment Brands of the Year" and the "Best Service Apartment Operators".
The success of Stanford Residences Jing An Project not only proves the keen insight of K.WAH into long-term rental apartment market in Shanghai, but also means that the important strategic deployment of diversified business development of the Group has been completed preliminarily.
In 2017, Stanford Residences Xu Hui, a brand-new project blended with French elegance was created, further promoting diversify of K.WAH. Located in West Jianguo Road with rich French style, Stanford Residences Xu Hui is an embodiment of essence of traditional Shanghai culture.
Exquisite apartments with various sizes in this project can meet varied residential demands of families sojourning in Shanghai. In addition to a luxury club and natural and ecological gardens shared with The Palace, Stanford Residences as a high-end service apartment offers 7*24 star-level butler service to ensure custom living experience of each resident family.
Stanford Residences not only provides comfortable and cozy living space, but also pays attention to creating sphere atmosphere and culture in the entire community. Resident families in Stanford Residences Xu Hui can enjoy convenience brought by The Palace Lane, a French style boutique shopping center within walking distance.
Now a new apartment building in Stanford Residences Xu Hui is ready for the discerning eyes from all over the world. Together with Stanford Residences Jing An and Stanford Residences Jin Qiao, Stanford Residences Xu Hui will bring more diversified and high-quality residential options for domestic and foreign families staying in Shanghai. It also marks the completion by Stanford Residences of its comprehensive and robust laying in the high-end service apartment market in Shanghai.